ROLE: COPYWRITER + ART DIRECTOR + CD

MEDIA: OOH, DIGITAL

B2B brand, Happy Returns, asked how to best position the creative for their return and exchange service. Requesting a 48 hour turnaround, the print and digital campaign was presented with headlines of relatable stories that addressed consumer needs and a new tagline, “we’ll take it from here”, to clearly communicate the B2B and B2C benefit. From there, the vivid art direction was crafted to ensure that Happy Returns stood out in a cluttered retail environment.

ROLE: CREATIVE DIRECTOR + ART DIRECTOR

MEDIA: DIGITAL, OOH

In the modern media landscape, brand narratives are at the mercy of millions of voices around the world – including journalists, competitors, tweeters (Xers?) and lobbyists with their own agendas.

Cision monitors all these voices and provides actionable insights that help businesses manage their reputations. To demonstrate the power of Cision, we created the Shape Your Story campaign. The fill-in-the-blanks design encourages executives to take back control of their brand narratives.

ROLE: CREATIVE DIRECTOR + ART DIRECTOR

Over 3 years growing PayPal's enterprise businesses with OOH, digital ads, videos, landing pages and event kiosks.

ROLE: ART DIRECTOR

MEDIA: OOH, PRINT

In the drivers seat at Saatchi & Saatchi creating national tv and print campaigns that build consumer loyalty for decades.

ROLE: CREATIVE DIRECTOR + ART DIRECTOR

MEDIA: DIGITAL

The world of specialty pharma is like a giant waiting room. Patients often wait weeks for the therapies to arrive and for insurance companies to approve their claims. CareMetx streamlines every step of the patient journey. Making the wait for specialty meds, history. To bring attention to how patients feel while waiting for therapies, we created a mixed reality that blends patients’ homes with the worst features of waiting rooms (e.g. worn vinyl chairs, fluorescent lighting, plastic plants…etc.) The haunting and relatable effect is carried throughout the social banners, landing page and promotional literature.

ROLE: CREATIVE DIRECTOR + ART DIRECTOR

MEDIA: DIGITAL

San Diego Code School provides tech training for people in underserved communities through affordable courses and apprenticeship opportunities. The school is a path of entry into a field where Blacks, Hispanics, and women are underrepresented. By using coding symbols as a reflection of their identity the ads work to change the perception of who we traditionally view as coders. The Linkedin ads drive to a landing page and are directed at hiring managers to promote the advantages of using SDCS students.

ROLE: CREATIVE DIRECTOR + ART DIRECTOR

MEDIA: DIGITAL. PRINT DISPLAY

Research shows that hot tubs promote emotional wellbeing, better sleep and faster muscle recovery. Our strategic approach was to position Watkins as the only brand in the personal spa category to promote self care habits. We aimed to make Watkins the tool to nourish the physical and emotional well-being of people who want to feel and be at their best in a time when wellness & self care is recognized as a modern necessity, not an indulgence.

This unique approach required a fresh style of imagery by incorporating photography that emphasizes the humanity of self-care over the traditional product features. A new tagline, feel the wellness of water, fully immerses Watkins in the self care space.

ROLE: COPYWRITER + ART DIRECTOR + CD

MEDIA: DIGITAL, PRINT

The campaign goal was to generate awareness of EMDR therapy as a treatment for a variety of traumas and psychological disorders. Through targeted creative and media, the advertising had strategically geared messages for our warriors with PTSD, children who've experienced trauma, clinical professionals and anyone seeking help and healing for themselves or loved ones. All too often, the subject of mental health is presented as something precious or academic or sterile. The most appropriate way to handle this subject was through a campaign that was empathic and impassioned and authentic.

ROLE: CREATIVE DIRECTOR + ART DIRECTOR

MEDIA: DIGITAL

Grammatech’s CodeSentry is used by enterprise organizations in high-risk industries like defense, aerospace, transportation and financial services, providing the deepest analysis of COTS software to improve security and reduce risk. The world of software security is complex but the world of digital advertising doesn’t permit complex messaging. To visually communicate the service meant distilling the message down to its core benefit. Using binary code as a spotlight was further enhanced by the stylized custom illustrations. The artist nailed the request for Grand Theft Auto inspired images to appeal to the coder demographic. It’s most important to shine a light on the 250 leads in 2 months, a 31% lift in conversion rate after launch and a 49% decrease in CPL with lead gen dropping from $200-$119 in the first week of running creative going as low as $80.

ROLE: ART DIRECTOR

MEDIA: OOH

The US Forest Service came to Cole, Henderson, Drake seeking a campaign that would educate rural residents on the dangers of woods arson. The outdoor advertisements brought the then 25 year old Atlanta agency their first appearances in The One Show and Lurzer’s Archive, publications featuring the most creative advertising around the globe.

ROLE: ART DIRECTOR

MEDIA: OOH, DIGITAL, EMAIL MARKETING

Argosy University needed to connect with the public and reach their target in a more effective manner. The art direction needed to move Argosy away from the current model within the for-profit university sector. Replacing the traditional stock photography of students grinning in bricked alcoves and presenting a more relatable image via guileless headlines and more contemporary photography and art direction was the fresh thinking needed.

ROLE: ART DIRECTOR

MEDIA: PRINT

With Babystyle.com, the challenge was to create something original to a staid and heavily saturated market. The decision was to capitalize on the new parent's tendency to compulsively research every stage of development. With them as the guide, parenting books provided the ideal platform to position Babystyle.com as the brand for the children of discriminating parents.

ROLE: COPYWRITER + ART DIRECTOR + CD

MEDIA: EMAIL MARKETING

NAF (National Apartment Flooring) needed to announce their trunk show event. Inviting local architects and interior designers to their showroom was an opportunity to represent NAF's passion for design that makes them unique among flooring contractors. Their personable service was represented through a series of friendly headlines and their appreciation for design was illustrated through meticulous art direction that showcased their distinctively beautiful showroom. The event was a hit and NAF continues to wipe the floor with other contractors.